Article 50 Check · by Ninth Harbor

The EU AI Act's transparency rules take effect August 2. Do they apply to you?

If your company runs a customer-facing chatbot or publishes AI-generated content in the EU, some of Article 50's duties probably apply — and some that you've been warned about probably don't. Find out which, in two minutes, free.

No email required for the free check. No fear-mongering: if a duty doesn't apply to you, we'll say so.

The two-minute exposure check

Five questions. At the end you'll see which of the four Article 50 duty areas are likely to apply to your company — and which aren't.

Question 1 of 5

Fix it in an afternoon

The obligations are real, but for most SMEs they're cheap to meet — the hard part is knowing precisely which apply to you. The kit does that work: gap-check, plain-English explanations organized around your situation, paste-ready disclosure copy in English, German, and French, a marking checklist, an internal policy template, and the evidence log that lets you prove compliance if anyone ever asks.

The Kit

€149 one-time
  • 15-question gap-check worksheet
  • Your obligations, explained in plain English
  • Chatbot disclosure copy — EN / DE / FR, paste-ready
  • AI-content marking & labelling checklist
  • Internal policy template + evidence log
  • Updated editions through Dec 2026 as final EU guidance lands
  • Company-specific gap report

14-day money-back guarantee, no questions asked. Prices exclude VAT where applicable; business purchasers can enter a VAT ID at checkout.

What's actually happening on August 2

Article 50 of the EU AI Act (Regulation 2024/1689) imposes transparency duties: chatbots must tell people they're talking to AI; AI-generated content must be marked and, in some cases, visibly labelled. These duties apply from 2 August 2026 — they were not delayed by the June "Digital Omnibus," which postponed only the high-risk rules.

The honest picture — which most marketing in this space won't give you:

RealThe duties take effect Aug 2, and penalties of up to €15M / 3% of turnover attach — but for SMEs the lower of the two applies, fines are discretionary, and early enforcement is expected to focus on clear, easily-verified failures.
RealIf you run a branded support chatbot, you almost certainly need a disclosure at first interaction. Burying it in your terms & conditions does not count, per the Commission's draft guidance.
Overblown"You must label every AI blog post." The text duty covers only content published to inform the public on matters of public interest — and disappears entirely with genuine human editorial review. Ordinary marketing copy is out of scope.
Overblown"You need C2PA / watermarking tech." The machine-readable marking duty falls on providers of generative systems — most SMEs using AI tools don't carry it, and no specific technical standard is legally mandated.
MovingThe Commission's Article 50 guidelines are final-pending (draft published May 8; consultation closed June 3). The Omnibus was formally adopted in late June with Official Journal publication imminent. Kit buyers get updated editions as each lands.

Questions you should ask us

Is this legal advice?

No. It's structured, source-cited information and implementation templates, built from the Regulation's text, the Commission's draft guidelines, and the June 2026 Code of Practice. It will get most SMEs to a defensible, documented position in an afternoon. If you run emotion-recognition systems, biometric tools, or anything potentially high-risk, you need a lawyer, and the kit says so where it matters.

Who is behind this?

Ninth Harbor, a US-based product studio. Every legal claim in the kit cites its source — the Regulation, the Commission's published guidance, or named law-firm analyses — so you (or your counsel) can verify anything in minutes. We'd rather earn trust through checkable precision than borrowed logos.

Why not just use the free EU compliance checker?

Use it! The Commission's checker and similar free tools are good at telling you that you have transparency obligations. They stop there. The kit starts there: exactly what to paste into your chatbot, in which languages, what to log as evidence, which exemptions you can actually rely on, and — in the €299 tier — a written analysis of your specific company.

What if the final EU guidance changes something?

That's partly why this product exists. The Commission's final Article 50 guidelines and the Omnibus's Official Journal publication both land around the deadline. Every buyer gets revised editions through December 2026, with changes highlighted.

What's your refund policy?

14 days, full refund, no questions asked — including on the tailored report tier.